Made In Sheffield
Made In Sheffield
Using our unique, tried and tested Neon360° process, we focus on four key stages in the development of any brand.
First of all we start by asking our clients to write down their own current 'brand positioning' This often brings up some very interesting results!
We then begin at the beginning. To build the foundations of a successful brand we need to truly understand your business, we have to get to know you, the company, it's history and where it wants to go next.
Once we've done that we can then get to work. In close consultation with you we will define your objectives, your proposition and what it is that is special about your brand. We'll help you find and establish the true value of your brand known as 'equity'
We do this by building away from the 'commodity' towards 'values'
This area is really our 'core' business and where many brands come to life. This is the part of the process where we design and build your web site, develop and launch an advertising campaign, create a new brochure or print some point of sale.
Not all projects need to follow all four stages and once we've got to know our clients we tend to spend most of our time developing new and exciting communications materials to make their business prosper.
Some would say that this stage is the most important of all. It’s where we measure the success and findings of the work we create for you. Recently clients have been looking closely at ROI and we couldn't agree more. We're not here to make pretty pictures... We want your business to grow because we want to grow with you.
Professor of Branding, Mark Ritson said recently you can never truly measure the success of a brand until you have some sort of tracking - at least 10 years!
Here's to the next decade!
Started out as a junior designer over 22 years ago working in the formative years of the computer games industry. I have still got some original pencil drawings of Lara Croft (Tomb Raider). Made the step over to the dark side (account management) and never looked back. I set up my own business in 2001 which grew quickly working with major brands like Sony PlayStation, Morphy Richards, KPMG and Marks and Spencer. Over the past 15 years I have developed a passion and deep knowledge across all areas of food and drink and that has driven the direction of Neon Six as a business and the outward nature of my waistline. In another life I would have been a chef!
Before studying graphic design I spent 10 years in the restaurant trade, culminating in a management position at a restaurant found in the michelin guide. Creative urges, including a keen interest in illustration and art, drew me away from the restaurant trade, but a love of food has remained and has had a strong influence on my design career, with branding projects for Sheffield institutions such as Thyme Café, Smith & Baker and The Cricket Inn undertaken before my move to Neon Six, where my passion for both food and design can continue to flourish.